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1 resultsExploring Faith Leadership and COVID Vaccine Adoption
The TL;DR Summary? For this campaign, CARE thought about how to further use geographic data to reach vaccine hesitant populations. Read below to learn how we tapped into additional data sources to further hone this campaign. This campaign generated similar results to the Faith Leader campaigns we ran over the summer. And, while we were never able to replicate the phenomenal performance of our first campaign that incorporated Faith Leaders, it’s clear that they are strong “trusted messengers” in the USA. We’re still learning. What might we learn if we test it as a tool to scale change in knowledge, attitude and behavior related to gender justice, climate, economic development, foreign aid, or poverty itself? More information
Faith Leadership and Vaccine Hesitancy Reduction
In late spring 2021, CARE launched a social behavior change campaign (SBCC) in partnership with Facebook to improve our shared understanding of how to apply social and behavior change communication strategies to social media campaigns and drive positive public health outcomes in the channel. As the Delta variant spreads, and COVID cases spike to levels not seen since last winter, we have looked to community leaders to help remind their constituents that COVID vaccines are safe and effective ways to stave off community spread and severe illness. More Information
How Nurse Is Helping Defeat the Pandemic One Shot at a Time
Sandra Lindsay made history as the first person in the United States to be vaccinated against COVID-19. Now she is sharing her experience in the hopes of encouraging others to get the vaccine and defeat the pandemic here at home and around the world. More information