The TL;DR Summary of Our Latest Myth-Busting Campaign? Surprisingly, women (vs. men) converted at an astounding rate. Of the women that went to the landing page, 18% clicked to register for a vaccine, 800% above the campaign average Based on both the marketing and brand lift study results, we believe that a mix of static and short videos was a winning combination Our myth-busting campaign was well, just that – a bust. More information

The TL;DR Summary? Of all the trusted messenger ads CARE USA ran in 2021, these were the least scripted and might be considered the “softest” direct call to action to get vaccinated. The “soft” ask was a home run when it came to Communication Metrics, leading to top performance among many of our key performance indicators (KPIs) Interestingly, this female-centric creative seemed to resonate the strongest with males.

The TL;DR Summary? For this campaign, CARE thought about how to further use geographic data to reach vaccine hesitant populations. Read below to learn how we tapped into additional data sources to further hone this campaign. This campaign generated similar results to the Faith Leader campaigns we ran over the summer. And, while we were never able to replicate the phenomenal performance of our first campaign that incorporated Faith Leaders, it’s clear that they are strong “trusted messengers” in the USA. We’re still learning. What might we learn if we test it as a tool to scale change in knowledge, attitude and behavior related to gender justice, climate, economic development, foreign aid, or poverty itself? More information

An up-close look at the devastation wrought by tornadoes in Kentucky. More information

Sandra Lindsay made history as the first person in the United States to be vaccinated against COVID-19. Now she is sharing her experience in the hopes of encouraging others to get the vaccine and defeat the pandemic here at home and around the world. More information

In late spring 2021, CARE launched a social behavior change campaign (SBCC) in partnership with Facebook to improve our shared understanding of how to apply social and behavior change communication strategies to social media campaigns and drive positive public health outcomes in the channel.  As the Delta variant spreads, and COVID cases spike to levels not seen since last winter, we have looked to community leaders to help remind their constituents that COVID vaccines are safe and effective ways to stave off community spread and severe illness. More Information

Through a groundbreaking partnership with Facebook, CARE Country Offices have begun to understand what kind of messaging works best to increase COVID prevention behaviors and vaccine acceptance. More Information